IDG News Service (Miami Bureau) — Google has added a feature to its Webmaster Tools search engine optimization (SEO) service that will alert publishers about sudden changes in their site's Google results and click-throughs.
In this way, publishers will be notified whenever their top Web pages experience a marked dip or surge in the number of times they appear on Google search results and people click over to the site.
"For most sites, these numbers follow regular patterns, so when sudden spikes or drops occur, it can make sense to look into what caused them," wrote Javier Tordable, Tech Lead at Google Webmaster Tools, in a blog post.
In particular, publishers should be interested whenever the numbers dip, in case this is due to broken links that are appearing on Google results, he said.
These alerts will also likely be useful for publishers who see the frequency and ranking of their sites' pages in Google search results affected by changes in Google's search algorithm, which is modified and tweaked regularly.
Look for engines makes search criteria changes in the backdrop and without offering many details, which often results in problems from website owners impacted adversely and delivers them running to their SEO workbenches to try to improve their sites' exposure in Look for engines search.
The signals will appear on publishers' Website owner Resources records, but they can also be designed to be sent via email.This is the most recent alert Google has added to the Webmaster Tools service. In June, it introduced alerts for errors that its Web crawler encounters when indexing a site's content.
Google is still determining the parameters for triggering the new search alerts and is encouraging publishers to chime in with feedback on the Webmaster Tools user forum.
Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.