How Apple got serious about style

"Design Forward," a book debuting in the U.S. today, reveals Frog Design founder Hartmut Esslinger's challenges helping to transform Apple product design in the 1980s and beyond. Here, a look inside.
When Frog Design founder Hartmut Esslinger met Steve Jobs in 1982, it sparked a chain of events that monumentally changed Apple's design philosophy forever. It wasn't just a change in how future products would look -- Esslinger ushered in a change of mindset and a unified design language across products.
Esslinger's new book, "Design Forward: Creative Strategies for Sustainable Change," available today in the U.S., delivers some fascinating insights into those crucial early years at Apple.